{"product_id":"sweet-protection-primer-mips-helmet-seasonal-colours","title":"Sweet Protection Primer Mips Helmet Seasonal Colours","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eIntroducing the Primer Mips Helmet, a trail\/enduro helmet that combines exceptional comfort, superior fit and top-notch safety features.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eThe Primer Mips has an easily adjustable break-away visor, designed to separate from the helmet upon impact and reduce forces transferred through the neck and spine. The Mips Evolve low-friction layer reduces rotational forces to the brain, further increasing safety. In keeping with all helmets in our performance line, the Primer Mips is engineered to fit seamlessly with Sweet Protection eyewear, so you can focus on the trail ahead. The integrated 360 Occigrip Fit System with on-the-fly height adjustment ensures a snug and secure fit, and an efficient ventilation system keeps you cool and comfortable as the intensity rises.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003chr style='\"height:' size='\"1\"'\u003e\u003cp\u003e \u003cspan\u003e\u003cimg style='\"margin-top:' margin-bottom: title='\"2024' sweet primer highlights header src='\"https:\/\/www.wideopen.co.nz\/content\/2819p39.jpg\"' alt='\"2024' width='\"1040\"' height='\"104\"'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eLow Volume\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eMips Evolve for protection against rotational forces\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eNew integrated 360 fit system with on the fly height adjustment.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eEspecially designed to fit perfectly with Sweet Protection eyewear.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eExceptional ventilation and comfort.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan style='\"color:'\u003eEasy to adjust on the fly break-away visor\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style='\"color:'\u003e\u003cbr\u003e\u003cimg style='\"margin-top:' margin-bottom: title='\"2024' sweet primer launch poster src='\"https:\/\/www.wideopen.co.nz\/content\/2820p5.jpg\"' alt='\"2024' width='\"1040\"' height='\"1560\"'\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003chr style='\"height:' size='\"1\"'\u003e\u003cp\u003e \u003cimg style='\"margin-top:' margin-bottom: title='\"2025' sweet primer tile v2 a src='\"https:\/\/www.wideopen.co.nz\/content\/2813p58.jpg\"' alt='\"2025' width='\"1040\"' height='\"520\"'\u003e\u003cimg style='\"margin-top:' margin-bottom: title='\"2025' sweet primer tile v2 b src='\"https:\/\/www.wideopen.co.nz\/content\/2814p53.jpg\"' alt='\"2025' width='\"1040\"' height='\"520\"'\u003e\u003cimg style='\"margin-top:' margin-bottom: title='\"2025' sweet primer tile v2 d src='\"https:\/\/www.wideopen.co.nz\/content\/3597p9.jpg\"' alt='\"2025' width='\"1040\"' height='\"520\"'\u003e\u003c\/p\u003e\u003chr style='\"height:' size='\"1\"'\u003e\u003cp\u003e\u003ca href='\"..\/brands\/sweet-protection\"'\u003e\u003cimg style='\"display:' block margin-left: auto margin-right: title='\"2024' sweet primer footer src='\"https:\/\/www.wideopen.co.nz\/content\/2755p12.jpg\"' alt='\"2024' width='\"1040\"' height='\"260\"'\u003e\u003c\/a\u003e\u003c\/p\u003e\u003chr style='\"height:' size='\"1\"'\u003e","brand":"Sweet Protection","offers":[{"title":"Matte Black \/ M\/L","offer_id":53343825952992,"sku":"FP_2292","price":289.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5873\/8400\/files\/MediumProduct_SDTCYCSKU110_815797.jpg?v=1786416686","url":"https:\/\/www.kiwivelo.co.nz\/products\/sweet-protection-primer-mips-helmet-seasonal-colours","provider":"Kiwivelo","version":"1.0","type":"link"}